Search engine marketing (or SEM) is a useful way to boost your online visibility on search engines through purchasing ads. These ads appear on a search engine’s results page, and in order to determine which ads appear and in what order, search engines use an auction system.

However, whether or not your ad wins top place at the auction depends on more than just how much you bid.

In this video (part of our free “Be noticed with search ads” series), we’ll help you understand:
  • How an SEM auction works
  • Which factors can influence the outcome
  • How to understand these concepts through a detailed example.

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